Each Chieftain Range Rover is a bespoke affair, which means the interior is really quite something to behold. Quilted seats, not a stitch out of place, leather sourced from Bridge of Weir… it's all rather fine. Of course, the architecture of the original car has to be worked around, so don't go in expecting recesses with big screens, or a new dash modeled off some of the curves of Michelangelo's David. It's still a bit angular and of its era inside, but if you're dropping this kind of money on a restored, updated Range Rover, you probably actively want that kind of thing.

JIA's work on the car isn't the result of peeling components from crashed Teslas. Everything under the skin is an off-the-shelf OEM part, lovingly installed in available space left by oily motors and transmissions, and gently encouraged to talk to each other. The people who want one of these aren't in the market for recycled bits glued to an old chassis—if you're going to drop all your money on a custom car, the last thing you'd expect is a pre-loved battery.

Beltlines have risen so high in modern cars you almost feel exposed driving something that first went on sale in 1970. Credit: Alex Goy

With it being a bespoke car, there are some, erm, unknowns. When asked about fast-charge times, the company said that "at a typical fast charger it can go from flat to fully charged in about 1hr 10 min," which should mean a decently brisk 20–80 percent time, given the nature of battery charge curves. When it comes to range, the company says 210–220 miles (338–354 km) is workable in chilly conditions, and warmer weather will grant 250 miles (402 km).